A standee is a large self-standing display promoting a movie, product or event. They are typically made of foam-board, and may range from large self-standing posters to elaborate three-dimensional display devices with moving parts and lights.
In the movie business, the more bookings a theater makes in advance for a given film, the more likely it is to place standees in its lobby because of self-interest to spur consumer interest in its future screen offerings. Standees are also called lobby stands in the film industry. In recent years, theaters increasingly look to on-site advertising from non-movie companies as a revenue source, which creates occasional friction with film distributors. When standees for Paramount’s Lara Croft Tomb Raider: The Cradle of Lifeincorporated a promotion for the 2003 movie’s tie-in promotion with Jeep automobiles, large theater circuit Regal Cinemas sought payments from Jeep for the exposure in its theaters. Paramount reportedly shifted bookings from 47 Regal theaters to other cinemas that erected the Tomb Raider/Jeep standees without payments from Jeep.